Since 2002 MarkData has provided Arbitron with invaluable software and methodological development support for our Portable People Meter. Markdata has consistently offered keen insight and abilities above and beyond the call of duty, which explains why they have been an excellent asset to our PPM services. We are grateful to have such a high caliber team of outstanding and dedicated professionals assisting us in providing solutions to the US Market.
As always please express our sincere appreciation to everyone for their hard work on these products. If you have any questions please do not hesitate to let me know.
Regina D. Swindall, PPM Client Software Product Manager, Arbitron Inc
We were amazed with the Switching Table Graphic analysis in Markdata Media Workstation. It is one of the most useful tools used to track specifically where our audience is coming from and going to.
- Organization, the fact that you can save your reports in groups and in the system and the possibility to change colors and customize.
- Workspace, I like that I can create shortcuts to different documents.
- Pan regional, much easier to run country by country and export all.
E! Entertainment Television
This application will make my work more efficient and productive, it is a very powerful and appealing tool.
I just completed the training and I already can see the power of the system. I can't wait to start using it.
This tool is as efficient or inefficient as the user himself. Now with Markdata Media Workstation, the question is not how can I retrieve the information, but what exactly is the information that I am looking to retrieve. The options are endless.
Sony Entertainment Television
I have gotten little training but the software is so user friendly that I was able to get right on top of the learning curve. The software is easy to use, fast and flexible to the users needs and designs. I am sure this is only the beginning of a "one-stop-shop" for all media research needs.
Warner Bros. Entertainment, Inc.
In general, Markdata Media Workstation provides excellent information and the fact that it is so user friendly allows for efficient elaboration of concrete and direct strategies in much less time.